Conceived by new york creatives in 1959, the campaign set out to introduce the diminutive beetle into a market dominated by cars with more substantial. Here are 50 of the best taglines from brands around the world. Herb, charles addams, william steig think small 1st. As the 1950s came to a close, doyle dane bernbach ddb and volkswagen decided to completely destroy the status quo for automobile ads with the think small campaign. Most american car ads from the era looked exactly like this. Most vws today have after market chinese crap on them, and many of the parts are plastic, or cheap spin offs. Mar 16, 2018 while volkswagen has announcedfor a second timethat its going to cease production on the beetle, people are still singing the praises of the quirky little car.
Nov, 2014 one of the best print ad campaigns of all time, was the volkswagen, think small campaign. Think small volkswagen s slogan that accompanied marketing for the iconic beetle in north america is considered by many experts to be one of the finest examples of automotive branding. Vw volkswagen dealer book, 1967, think small cartoon book, hc. There were more cheap car options in 1967 but its not as. In 1967, volkswagen commissioned a whos who of cartoonists and essayist in book that followed its successful think small advertising campaign. I feel like this ad could actually still work currently. Cartoons from think small 1967 volkswagen promo book posted by rustywalrus. Think about how they came up with the idea and study the care taken over the execution. Vintage 1967 vw volkswagen dealership think small hardcover cartoon book.
Volkswagen think small campaign by kendall young on prezi. Most are american brands, but you may spot a few from other countries in there. This campaign is so simple yet just so creative that it work so well for this car. Think small volkswagen cartoons hardcover january 1, 1965 by herb valen artist 5. Vintage 1967 vw volkswagen dealership think small hardcover cartoon book decal. The cleanup began with only a small tractor, but with 316 cars on two acres of land, the tractor proved inefficient. Solid, tight spine with no missing pages, though natural, uniform toning is present, throughout. The 50s and 60s were a time when cars werent just a way to get the kids to school. Charles addams, harry golden, roger pric volkswagen dealers of america on. The accommodations inside are very cozy, especially since the volkswagen is a mere 14 feet, 6 inches in length between the painted bumpers, stands only a bit over 6. This book is much more than a compendium of those great volkswagen ads.
Jul 07, 2008 classic vw bug beetle volkswagen tv commercial ad dvd type 1 chris vallone. See more ideas about think small, volkswagen and vw beetles. Oct, 2015 volkswagen, which had been selling beetles in the united states even before volkswagen of america was founded in 1955, had nearly 1,000 dealers across the country, and commissioned a book of humorous cartoons and essays that followed its successful think small advertising campaign. Price new from used from hardcover, 1967 please retry. Popular volkswagen books meet your next favorite book. Hoest was one of the cartoonists featured in think small, a 1967 promotional book distributed as a giveaway by volkswagen dealers. In the book, you also brought up some more structural causes of the scandal. Charles addams, bill hoest, virgil partch, gahan wilson and. Cartoons from think small 1967 volkswagen promo book. Active up for auction is this 1967 volkswagen cartoon book that was a give away from irmer volkswagen inc 71 marsh road east rochester ny. So i think the connection is in a way a family connection. One of the best print ad campaigns of all time, was the volkswagen, think small campaign. This book is a great one to read and even better to own as a real piece of volkswagen history.
Vw volkswagen 1967 floating beetle dampness mad men art. May 23, 2017 so i think the connection is in a way a family connection. Mar 20, 2015 the 1960 version of think small, with a refined version of the car. Volkswagen, which had been selling beetles in the united states even before volkswagen of america was founded in 1955, had nearly 1,000 dealers across the country, and commissioned a book of humorous cartoons and essays that followed its successful think small advertising campaign. Classic vw bug beetle volkswagen tv commercial ad dvd type 1 chris vallone. The 1960 think small advertising campaign is still studied in marketing classes. Vtg 1967 volkswagen car dealership think small cartoon. Vintage 1967 volkswagen dealer joke book think small ebay. After a century of great advertising, not every tagline could make it onto the list. A global history of the volkswagen beetle, tells the story of the car and the advertising that made it an icon. Vw think small the advertising campaign to remember.
While volkswagen has announcedfor a second timethat its going to cease production on the beetle, people are still singing the praises of. A 1967 promotional book titled think small was distributed as a giveaway by volkswagen dealers. Think small whats so funny about a volkswagen herb. Vw think small the advertising campaign to remember %%sep. Obviously, a lot of people involved with volkswagens emissions were aware of the diesel car software cheat.
Think small by herb valen meet your next favorite book. Starting off with a modified type 1 beetle platform in 1953, ghia designers worked up a. I am looking for any volkswagen buses up to year 1967 and i am looking for karmann ghias up to 1956 to 1959. May 14, 2015 the accommodations inside are very cozy, especially since the volkswagen is a mere 14 feet, 6 inches in length between the painted bumpers, stands only a bit over 6. A man in a volkswagen drives into herb valens office and suggests getting the funniest cartoonists and writers in the world to do a book about the funniest car in the world, volkswagen. Small hardcover book 6 x 8 inches of approximately 90 pages produced by volkswagen america in 1967. This is a book never sold in stores but apparently given out by volkswagen car dealerships, called think small, containing short humorous stories and cartoons done by charles addams et al, with writers. Classic vw bug beetle volkswagen tv commercial ad dvd type 1. To say think small with regard to autos in 1960 was revolutionary. Most vws today have after market chinese crap on them, and many of. Julian koenig left ddb in 1959 to start his own agency and helmut krone was paired with another copywriter, bob levenson. Much of the books text is light gray andor very small. One has to wonder how many of them tried to stop it and perhaps were demoted or lost their jobs over trying to prevent the secret volkswagen car emissions fraud.
Jack ewing on volkswagens diesel cheating the atlantic. Over the years, thousands and thousands of taglines have come and gone, some of which have been legendary. Smooth pulls cold glue and traditional pdr glue pulling tutorial duration. Charles addams, bill hoest, virgil partch, gahan wilson and other top cartoonists of that decade drew cartoons showing volkswagens, and these were published along with amusing automotive essays by such humorists as h. The hagerty classic car valuation tool is designed to help you learn how to value your 1967 volkswagen beetle and assess the current state of the classic car market. Classic vw bug beetle volkswagen tv commercial ad dvd type.
Book is in acceptable condition, cover has wear along the edges, and has stains. The most accurate 1967 volkswagen beetles mpg estimates based on real world results of 142 thousand miles driven in 25 volkswagen beetles 1967 volkswagen beetle mpg actual mpg from 25 1967 volkswagen beetle owners. Besides the fact that this was one of the greatest print campaigns, it becomes even more impressive to know a small, ugly, nazi car made such an impression on a. Charles addams, harry golden author see all formats and editions hide other formats and editions. A manual of stepbystep procedures for the compleat idiot by john muir, chiltons repair. It is the flagship marque of the volkswagen group, the largest. John odriscoll joined ddb as an art director in 1967 where, together with his writer dave.
Book was distributed by volkswagen of america and features various cartoonists and comedy writers about volkswagen cars. See more ideas about volkswagen, car advertising and vw cars. Up for auction is this 1967 volkswagen cartoon book that was a give away from irmer volkswagen inc 71 marsh road east rochester ny. I have a 1967 and i did quite a lot of work to bring it back as lose as i could to stock out of the factory, this meant going to junk yards, online vw used parts sales, and much more. See all 2 formats and editions hide other formats and editions. The horizontally opposed, overheadvalve fourcylinder engine displaced 91. Book was given out by dealerships, this one by willowdale volkswagen, to customers. Dons bug barn a vintage vw salvage yard 1967 vw beetle.
Oct 18, 2017 as the 1950s came to a close, doyle dane bernbach ddb and volkswagen decided to completely destroy the status quo for automobile ads with the think small campaign. Corvette black book 19532019 by mike antonick 2nd printing. Doyle dane bernbach agencyddb launched this bold campaign that won americans over in the 50s and 60s. Vintage think small vw bus ghia beetle book 1967 price. Volkswagen s slogan that accompanied marketing for the iconic beetle in north america is considered by many experts to be one of the finest examples of automotive branding conceived by new york creatives in 1959, the campaign set out to introduce the diminutive beetle into a market dominated by cars with more substantial proportions. Vw volkswagen think small book 1967 complimentary beetle bug. Analyze there is a reason that this campaign made it to the top of 100 best campaigns according to ad age. Includes volkswagen cartoons by noted cartoonists charles addams, harry. Herb, charles addams, william steig think small 1st edition.